ロード中...
Handbook of successful advertising /
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 言語: | English |
| 出版事項: |
New Delhi:
Crest Publishing House,
2004.
|
目次:
- 1. What Advertising Can Do and How it Operates 2. Setting Objectives and Developing a Strategy 3. How to Select your Target 4. How to Select Media 5. How to Buy Media Space 6. Developing the Advertising Message 7.Practical Advertisement Production 8. The