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Media communication: Introduction to theory and process /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
New York:
Palgrave Macmillan,
2003.
|
| Phiên bản: | Ed.2 |
Mục lục:
- 1. Setting the Scene: Media in Context 2. Language of Study 3. Audience for Media: Perspectives on Use and Response 4. Media in Society: Purpose and Performance 5. News: Gates, Agendas and Values 6. Narrative: Media as Storytellers 7. Practice of Media: