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Public relations handbook /
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 语言: | English |
| 出版: |
London:
Routledge,
2004.
|
| 版: | Ed.2 |
书本目录:
- 1. What is public relations 2. Public relations and communications 3. Public relations, politics and the media 4. Public relations and management 5. Professionalism and management 6. Corporate communication 7. Corporate identity 8. Public affairs