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Public relations handbook /

Detalhes bibliográficos
Autor principal: Theaker, Alison
Formato: Printed Book
Idioma:English
Publicado em: London: Routledge, 2004.
Edição:Ed.2
Sumário:
  • 1. What is public relations 2. Public relations and communications 3. Public relations, politics and the media 4. Public relations and management 5. Professionalism and management 6. Corporate communication 7. Corporate identity 8. Public affairs