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Corporate media production /

書誌詳細
第一著者: Dizazzo, Ray
フォーマット: Printed Book
言語:English
出版事項: Amsterdam : Elsevier, 2004.
目次:
  • 1. Changing role of corporate media 2. Key players 3. Media groups in the corporate world 4. Production overview 5. Production people 6. Program needs analysis 7. Content outline 8. Creative concept 9. Treatment 10. Script 11. Script terminology