Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo
Format: Printed Book
Language:English
Published: New Delhi : Tata Mcgraw-Hill, 2003.
Edition:3rd ed.
Description
Physical Description:xx, 668 p.
ISBN:9780070530423

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