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Guide to web marketing: Successful promotion on the net /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi :
Crest Publishing House,
2003.
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Sommario:
- 1. Internet: New medium 2.Consumers online 3.Market review 4.User benefits 5.Strategy and responsibilities 6.Developing a web campaign 7.Developing a web site 8.Selling online 9.Advertising on the web 10.Law and cyberspace 11.Research and evaluatio