Chargement en cours...
New perspectives on rural marketing /
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
Mumbai:
Jaico publishing house,
2002.
|
Table des matières:
- 1.Profile of rural marketing 2.Profile of rural consumer 3.Rural market research 4.Product: Heart of ruralmarketing 5.Rural pricing: Strategies 6.Strategies to be adopted for rural distribution 7.Sales force management for rural marketing 8. Rural