ロード中...

New perspectives on rural marketing /

書誌詳細
第一著者: Ramkishen, Y
フォーマット: Printed Book
言語:English
出版事項: Mumbai: Jaico publishing house, 2002.
目次:
  • 1.Profile of rural marketing 2.Profile of rural consumer 3.Rural market research 4.Product: Heart of ruralmarketing 5.Rural pricing: Strategies 6.Strategies to be adopted for rural distribution 7.Sales force management for rural marketing 8. Rural