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New perspectives on rural marketing /

Bibliographic Details
Main Author: Ramkishen, Y
Format: Printed Book
Language:English
Published: Mumbai: Jaico publishing house, 2002.
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300 |a 245p 
505 |a 1.Profile of rural marketing 2.Profile of rural consumer 3.Rural market research 4.Product: Heart of ruralmarketing 5.Rural pricing: Strategies 6.Strategies to be adopted for rural distribution 7.Sales force management for rural marketing 8. Rural  
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