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Introduction to international marketing: Guide to going global /
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
New Delhi:
Crest publishing house,
2003.
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Table of Contents:
- 1. Why all businesses need to think international 2. Route to market 3. Getting the information 4. Planning for international markets 5. Managing the strategic level of involvement - Exporting directly and indirectly 6. Managing the strategic level of