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| LEADER |
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121027s9999 xx 000 0 eng d |
| 020 |
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|a 8124202974
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| 082 |
|
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|a 382
|b LEW/I
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| 100 |
|
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|a Lewis, Keith
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| 245 |
|
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|a Introduction to international marketing: Guide to going global /
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| 260 |
|
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|a New Delhi:
|b Crest publishing house,
|c 2003.
|
| 300 |
|
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|a 186p
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| 505 |
|
|
|a 1. Why all businesses need to think international 2. Route to market 3. Getting the information 4. Planning for international markets 5. Managing the strategic level of involvement - Exporting directly and indirectly 6. Managing the strategic level of
|
| 700 |
|
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|a Housden, Matthew
|
| 999 |
|
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|c 52892
|d 52892
|
| 952 |
|
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|0 0
|1 0
|4 0
|6 382_000000000000000_LEW_I
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|9 52870
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 1
|o 382 LEW/I
|p 76006
|r 2019-05-29
|s 2019-04-26
|w 2012-10-27
|y BK
|