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|a 658.8342
|b SUJ/C
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| 100 |
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|a Suja R Nair
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| 245 |
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|a Consumer behaviour in Indian perspective: Text and cases /
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| 260 |
|
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|a Mumbai:
|b Himalaya publishing house,
|c 2001.
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| 300 |
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|a 537 p.
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| 505 |
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|a 1. Introduction and overview to the study of consumer behaviour 2. Individual determinants of consumer behaviour 3. Social processes 4. Consumer decision making and after sales issues 5. Applications and ethics 6. Industrial buyer and services marketing 7
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|l 4
|m 3
|o 658.8342 SUJ/C
|p 75485
|r 2017-08-16
|s 2017-05-09
|w 2012-10-27
|y BK
|