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|a Shajahan,S
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| 245 |
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|a New Product strategy and Management /
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| 260 |
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|a Mumbai:
|b Himalaya publishing house,
|c 2001.
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| 300 |
|
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|a 173p
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| 505 |
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|a 1. Overview and Preparation 2. Concept Generation 3. The Concept Evaluation System 4. Commercialisation 5. Overview of new Product Launches in India 6. Organising and control of the New Product Function
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| 999 |
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|c 52448
|d 52448
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|o 658.575 SHA/N
|p 75477
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|w 2012-10-27
|y BK
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