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International advertising: Realities and myths /

Bibliographic Details
Other Authors: Jones, John Philip (Editor)
Format: Printed Book
Language:English
Published: Thousand Oaks: Sage Publications, 2000.
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245 |a International advertising:  |b Realities and myths /  |c edited by John Philip Jones 
260 |a Thousand Oaks:  |b Sage Publications,  |c 2000. 
300 |a 412 p. 
505 |a 1. Realities of international advertising 2. International circumnavigation 3. International perspective on measurement and evaluation. 
700 |a Jones, John Philip  |e editor. 
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