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Commentary on consumer behaviour /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Mumbai:
Himalaya Publishing House,
2000.
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Table of Contents:
- 1. Nature and scope of consumer behaviour 2. Consumer research 3. Market segmentation 4. Learning to consume 5. Consumer perception 6. Consumer motivation 7. Personality and consumer behaviour 8. Nature of consumer attitudes 9. Communication and persuatio