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|a 8174938532
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| 082 |
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|a 658.8342
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| 100 |
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|a Chunawalla, S. A.
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| 245 |
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|a Commentary on consumer behaviour /
|c S. A. Chunawalla
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| 260 |
|
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|a Mumbai:
|b Himalaya Publishing House,
|c 2000.
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| 300 |
|
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|a 215 p.
|
| 505 |
|
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|a 1. Nature and scope of consumer behaviour 2. Consumer research 3. Market segmentation 4. Learning to consume 5. Consumer perception 6. Consumer motivation 7. Personality and consumer behaviour 8. Nature of consumer attitudes 9. Communication and persuatio
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| 942 |
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|c BK
|
| 999 |
|
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|c 51419
|d 51419
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_834200000000000_CHU_C
|7 0
|9 51397
|a UL
|b UL
|c ST2
|d 2012-10-27
|o 658.8342 CHU/C
|p 74287
|r 2015-03-07
|y BK
|