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Managerial economics: Applications, strategy and tactics. /

Dades bibliogràfiques
Autor principal: Mc Guigan, James R.
Format: Printed Book
Idioma:English
Publicat: Cincinnati: South-Western College Publishing, 1999.
Taula de continguts:
  • 1. Introduction to managerial decision making 2. Demand and forecasting 3. Production and cost 4. Pricing and output decisions: strategy and tactics 5. Long-term investment decisions and risk management.