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Competitive marketing strategies /
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 语言: | English |
| 出版: |
New Delhi :
Vanity Books International,
1998.
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书本目录:
- 1. Why all smart businesses focus on competitive marketing strategies. 2. Understanding the importance of the product life cycle. 3. Measuring and analysing marketing share. 4. Incorporating costs, prices and the experience curve into competitive marke