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Competitive marketing strategies /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Vanity Books International,
1998.
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Table of Contents:
- 1. Why all smart businesses focus on competitive marketing strategies. 2. Understanding the importance of the product life cycle. 3. Measuring and analysing marketing share. 4. Incorporating costs, prices and the experience curve into competitive marke