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| 082 |
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|a 658.8
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| 100 |
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|a De Mooij, Marieke
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| 245 |
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|a Global marketing and advertising:
|b Understanding cultural paradoxes. /
|c Marieke De Mooij
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| 260 |
|
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|a Thousand Oaks:
|b Sage,
|c 1998.
|
| 300 |
|
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|a 315 p.
|
| 505 |
|
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|a 1.The Paradoxes in global marketing communications2. The Global-Local paradox 3. Culture 4. Dimensions of culutre 5. Values and marketing 6. Culture and consumer behavior 7. Culture and how advertising works 8. Value paradoxes in advertising appeals
|
| 650 |
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|x Marketing.
|
| 942 |
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|c BK
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| 999 |
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|c 49597
|d 49597
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| 952 |
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|9 49575
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|c ST2
|d 2017-09-27
|e CB
|o 658.8 DEM/G
|p 72088
|r 2012-10-27
|v 1201.75
|y BK
|k USD 27.50
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