Global marketing and advertising: Understanding cultural paradoxes. /

Bibliographic Details
Main Author: De Mooij, Marieke
Format: Printed Book
Language:English
Published: Thousand Oaks: Sage, 1998.
Subjects:
Marketing.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8 DEM/G
Copy Live Status Unavailable

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