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Electronic marketing and the consumer /
| Outros Autores: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Thousand Oaks:
Sage,
1997.
|
Sumário:
- 1. Electronic marketing visions, definitions and implications. 2. Consumer behaviour in the future. 3. Television is the store: Direct response television. 4. Electronic sales force management at Mary Kay. 5. Real shopping in a virtual store. 6. Elect