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Electronic marketing and the consumer /

ग्रंथसूची विवरण
अन्य लेखक: Peterson, Robert A. (संपादक)
स्वरूप: Printed Book
भाषा:English
प्रकाशित: Thousand Oaks: Sage, 1997.
विषय - सूची:
  • 1. Electronic marketing visions, definitions and implications. 2. Consumer behaviour in the future. 3. Television is the store: Direct response television. 4. Electronic sales force management at Mary Kay. 5. Real shopping in a virtual store. 6. Elect