טוען...
Electronic marketing and the consumer /
| מחברים אחרים: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
Thousand Oaks:
Sage,
1997.
|
תוכן הענינים:
- 1. Electronic marketing visions, definitions and implications. 2. Consumer behaviour in the future. 3. Television is the store: Direct response television. 4. Electronic sales force management at Mary Kay. 5. Real shopping in a virtual store. 6. Elect