Lataa...
Electronic marketing and the consumer /
| Muut tekijät: | |
|---|---|
| Aineistotyyppi: | Printed Book |
| Kieli: | English |
| Julkaistu: |
Thousand Oaks:
Sage,
1997.
|
Sisällysluettelo:
- 1. Electronic marketing visions, definitions and implications. 2. Consumer behaviour in the future. 3. Television is the store: Direct response television. 4. Electronic sales force management at Mary Kay. 5. Real shopping in a virtual store. 6. Elect