Bearden, W. O. (1993). Handbook of marketing scales: Multi-item measures for marketing and consumer behaviour research. Sage.
Style de citation ChicagoBearden, William O. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behaviour Research. Newbury Park: Sage, 1993.
Style de citation MLABearden, William O. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behaviour Research. Sage, 1993.
Attention : ces citations peuvent ne pas être correctes à 100%.