Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research /

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Bibliographic Details
Main Author: Bearden, William O.
Format: Printed Book
Language:English
Published: Newbury Park : Sage, 1993.
Subjects:
Marketing.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8 BEA/H
Copy Live Status Unavailable

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