載入...
Advertising: planning, implementation, and control /
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Ohio :
South-Western Pub. Co,
1993.
|
| 版: | 4th ed. |
書本目錄:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs