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Advertising: planning, implementation, and control /
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Ohio :
South-Western Pub. Co,
1993.
|
| Edição: | 4th ed. |
Sumário:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs