טוען...
Advertising: planning, implementation, and control /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
Ohio :
South-Western Pub. Co,
1993.
|
| מהדורה: | 4th ed. |
תוכן הענינים:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs