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Cultivation analysis: new directions in media effects research /

Bibliographic Details
Main Author: Signorielli, Nancy Ed
Other Authors: Morgan, Michael (Editor)
Format: Printed Book
Language:English
Published: Newbury Park : Sage Publishers, 1990.
Table of Contents:
  • 1. Cultivation analysis: conceptualization and methodology 2. Divergent psychological processes in constructing social reality from mass media content 3. Cultivation and involvement with local television news 4. Patterns of viewing and VCR use:implication