Ładuje się......
Advertising /
| 1. autor: | |
|---|---|
| Format: | Printed Book |
| Język: | English |
| Wydane: |
New York :
Collier Macmillan,
1984.
|
| Wydanie: | 2nd. ed. |
Spis treści:
- 1. Definition of advertising 2. The dimensions of advertising 3. Socieconomic aspects of advertising 4. The structure of the advertising industry 5. The relation advertising to market 6. Allocating corporate resources to advertising 7. advertising p