Φορτώνει......
Advertising /
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
New York :
Collier Macmillan,
1984.
|
| Έκδοση: | 2nd. ed. |
Πίνακας περιεχομένων:
- 1. Definition of advertising 2. The dimensions of advertising 3. Socieconomic aspects of advertising 4. The structure of the advertising industry 5. The relation advertising to market 6. Allocating corporate resources to advertising 7. advertising p