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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
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| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Chennai:
Yes Dee,
2010.
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| 主題: |
University of Calicut
| 索引號: |
658.8001 HUN/M |
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| 復印件 | Live Status Unavailable |