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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
Chennai:
Yes Dee,
2010.
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| Subjects: |
University of Calicut
| Call Number: |
658.8001 HUN/M |
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| Copy | Live Status Unavailable |