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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
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| Format: | Printed Book |
| Język: | English |
| Wydane: |
Chennai:
Yes Dee,
2010.
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| Hasła przedmiotowe: |
University of Calicut
| Sygnatura: |
658.8001 HUN/M |
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| Egzemplarz | Możliwość dostępu nieznana |