Marketing theory : foundations, controversy, strategy, resource-advantage theory/

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One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

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Bibliografische gegevens
Hoofdauteur: Hunt, Shelby D
Formaat: Printed Book
Taal:English
Gepubliceerd in: Chennai: Yes Dee, 2010.
Onderwerpen:
Marketing--Marketing research.--BUSINESS & ECONOMICS -- > Industrial Management.--Management.--Management Science--.Organizational Behavior.

University of Calicut

Exemplaargegevens van University of Calicut
Plaatsingsnummer: 658.8001 HUN/M
Kopie Status is onbeschikbaar

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