Marketing theory : foundations, controversy, strategy, resource-advantage theory/

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One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Hunt, Shelby D
स्वरूप: Printed Book
भाषा:English
प्रकाशित: Chennai: Yes Dee, 2010.
विषय:
Marketing--Marketing research.--BUSINESS & ECONOMICS -- > Industrial Management.--Management.--Management Science--.Organizational Behavior.

University of Calicut

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बोधानक: 658.8001 HUN/M
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