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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
| Autor Principal: | |
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| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
Chennai:
Yes Dee,
2010.
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| Subjects: |
University of Calicut
| Número de Clasificación: |
658.8001 HUN/M |
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| Copia | Live Status Unavailable |