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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
Chennai:
Yes Dee,
2010.
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| Sujets: |
University of Calicut
| Cote: |
658.8001 HUN/M |
|---|---|
| Exemplaire | Statut en temps réel indisponible |