Marketing theory : foundations, controversy, strategy, resource-advantage theory/

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One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

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Detalles Bibliográficos
Autor principal: Hunt, Shelby D
Formato: Printed Book
Lenguaje:English
Publicado: Chennai: Yes Dee, 2010.
Materias:
Marketing--Marketing research.--BUSINESS & ECONOMICS -- > Industrial Management.--Management.--Management Science--.Organizational Behavior.

University of Calicut

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