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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
Chennai:
Yes Dee,
2010.
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| Θέματα: |
University of Calicut
| Ταξιθετικός Αριθμός: |
658.8001 HUN/M |
|---|---|
| Αντίγραφο | Η τρέχουσα κατάσταση είναι άγνωστη |