Marketing theory : foundations, controversy, strategy, resource-advantage theory/

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One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

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Bibliografiske detaljer
Hovedforfatter: Hunt, Shelby D
Format: Printed Book
Sprog:English
Udgivet: Chennai: Yes Dee, 2010.
Fag:
Marketing--Marketing research.--BUSINESS & ECONOMICS -- > Industrial Management.--Management.--Management Science--.Organizational Behavior.

University of Calicut

Detaljer om beholdninger fra University of Calicut
Klassifikationsnummer: 658.8001 HUN/M
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