Consumer behavior : building marketing strategy/

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic

Detaylı Bibliyografya
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: NewYork: McGraw, 2001.
Konular:
Consumer behavior -- > Case studies--Market surveys. > United States--

University of Calicut

Detaylı Erişim Bilgileri University of Calicut
Yer Numarası: 658.83420973 HAW/C
Kopya Bilgisi Konumu erişilebilir değil.

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