Consumer behavior : building marketing strategy/

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic

Bibliographic Details
Format: Printed Book
Language:English
Published: NewYork: McGraw, 2001.
Subjects:
Consumer behavior -- > Case studies--Market surveys. > United States--

University of Calicut

Holdings details from University of Calicut
Call Number: 658.83420973 HAW/C
Copy Live Status Unavailable

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