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Consumer behavior : building marketing strategy/
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic
| Формат: | Printed Book |
|---|---|
| Язык: | English |
| Опубликовано: |
NewYork:
McGraw,
2001.
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| Предметы: |
University of Calicut
| Шифр: |
658.83420973 HAW/C |
|---|---|
| Копировать | Недоступно состояние Live" What does mean the status Live (working) |