ロード中...
Consumer behavior : building marketing strategy/
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic
| フォーマット: | Printed Book |
|---|---|
| 言語: | English |
| 出版事項: |
NewYork:
McGraw,
2001.
|
| 主題: |
University of Calicut
| 請求記号: |
658.83420973 HAW/C |
|---|---|
| 所蔵 | ステータス情報は利用できません |