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Consumer behavior : building marketing strategy/
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic
| स्वरूप: | Printed Book |
|---|---|
| भाषा: | English |
| प्रकाशित: |
NewYork:
McGraw,
2001.
|
| विषय: |
University of Calicut
| बोधानक: |
658.83420973 HAW/C |
|---|---|
| प्रति | लाइव स्थिति उपलब्ध नहीं है |