טוען...
Consumer behavior : building marketing strategy/
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic
| פורמט: | Printed Book |
|---|---|
| שפה: | English |
| יצא לאור: |
NewYork:
McGraw,
2001.
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| נושאים: |
University of Calicut
| סימן המיקום: |
658.83420973 HAW/C |
|---|---|
| עותק | סטטוס עדכני לא זמין |